Thousands of festivals are held across the United Kingdom each and every year. While major events such as Glastonbury are known throughout the world, smaller venues can often find it difficult to keep up with decidedly stiff competition. This is indeed no easy task, as the average visitor can only attend so many due to cost concerns and other issues such as travel logistics. So, it is important to appreciate how lesser-known festivals can make their mark and attract a loyal audience. What concepts should be adopted by official organisers? What advertising mediums tend to attract most attention? Let’s take a look at the answers to both of these logical questions, as adopting the appropriate strategies at an early stage is the best way to ensure that an upcoming event goes off without a hitch.
Trust Through Transparency
One of the issues which is often faced by many organisers involves presenting the right information at the right time. Some professionals feel that “less is better” during the initial stages, as this piques the interest of those who wish to learn more. However, it is normally best to provide all of the basic details as soon as possible. These often include:
- Any artists or groups that are headlining the event.
- The time and location of the venue in question.
- Travel directions for those who may be unfamiliar with the immediate area.
These are especially important in terms of building trust when a festival is being held for the first time, as visitors have little else to influence their decisions. You can read more here about other methods designed to increase the levels of transparency associated with a specific marketing campaign. The bottom line is that potential attendees need to know what is in store if they are ever expected to confirm a reservation.
Online Advertising: The Key to Ultimate Success
We are all aware of the fact that online advertising can often make the difference between a successful marketing campaign and one which fails to resonate with its targeted audience. However, it is important to appreciate which channels are the most effective resources to employ. From a very general point of view, social media sites such as Facebook, Pinterest and Twitter tend to be those visited the most by the younger generation. However, this will also depend upon the amount of inbound traffic associated with each. This is why the concept of analytics are important to understand. Analysing a certain marketing strategy should be able to address these topics:
- Which channels are the most popular.
- The types of posts that have garnered the most likes and shares.
- Whether or not a current sales campaign is having an impact upon revenue generation.
- Whether or not your strategies are resonating with the average visitor.
A popular festival can generate a sense of loyalty that lasts for years or even decades. This is why knowing how to entice an audience base is crucial in terms of your future success.