Third of Millennials refuse to ‘slum it’ at music festivals

25th July 2018 Off By

New research reveals that Millennials are reluctant to ‘slum it’ at festivals and are being put off by a lack of everyday essentials such as warm showers, clean toilets and a comfortable bed.

A poll of festival-goers aged 18 to 35 by ibis hotels found that over a third (38%) of Generation Y have avoided going to a festival because they’d miss their home comforts.

More than half (59%) admitted to being less tolerant of festival conditions as they get older.

Dirtiest Festival Mud Wellies

Overall, a third (38%) said they found the state of the portable toilets off-putting (the biggest turn off), while a lack of good showers (27%), muddy fields (26%) and expensive food options (29%) were also concerns for live music lovers.

Safety risks also leave Millennials feeling uneasy, with a quarter (28.9%) worried about leaving their tent unguarded.

Personal hygiene might have been alarming for some, but over two thirds (71%) have admitted to cleaning themselves with wet wipes during a festival, with a quarter (27%) simply using deodorant to freshen up.

The average festival-goer gets just over 4 hours sleep a night, 4 hours and 15 minutes on average, with noisy neighbours as the main annoyance not allowing them to get some much-valued shut-eye.

Hotel offers available for On Blackheath

On Blackheath Festival, Bristol. 2017 Images only to be used for promoting of On Blackheath please credit paulbox© framedogs

To make sure festival-goers can enjoy all the fun of this Summers hottest line up with the home comforts, selected ibis hotels in London are offering up to 25% off to attendees of ONBlackheath London 8th – 9th September.

In addition, some brilliant offers will be available, including, an early check in and late check-out, discounted rates and some delicious food and drink offers. Guests are required to contact the hotels directly to take advantage of this element.

James Wheatcroft, Vice President Marketing, Accorhotels said: “Enjoying live music doesn’t necessarily mean you want to rough it for days on end. At ibis, we’re offering discounts, early check-ins and late check-outs, as well as clean showers and toilets to enhance guests’ festival experience this summer.”