Ronald Britton have today launched what they claim is the world’s first totally plastic-free glitter.
‘Cosmetic Bioglitter® PURE‘ supposedly “decomposes like a leaf in the natural environment to leave no trace”, says the company.
The product has been certified as ‘OK Biodegradable WATER‘ by inspectors at TUV, which means it’s been tested to biodegrade in a natural, freshwater environment.
Concerns have previously been raised that biodegradable glitter products had not been scientifically tested and may only decompose fully in very specific conditions, or not at all.
Shambala Festival said last year: “The jury is out on biodegradable glitters … as there’s no evidence that these are much better, yet.”
The company claims the certification from TUV means their Bioglitter meets proposed European Union standards for being microplastic-free.
Their original Bioglitter, on the market since 2014, has been tested to “to prove that biodegradation is high in the natural environment” and the new product “takes that one step further and offers the market a new glitter effect that is completely plastic free.”
The original product, which does not 100 per cent biodegrade, is brighter than the new plastic-free glitter and will remain on the market as Bioglitter SPARKLE.
Manufacturers say new Bioglitter PURE: “not only sets a new environmental glitter standard, it is extremely low in heavy metals and is aluminium free. This makes it very friendly on the skin and also compliant with cosmetic legislation for use on the lips in America.
“It also offers a look never seen before, a ‘soft focus iridescent’ glitter effect.”