Just as the most memorable live experiences are defined by how they make an audience feel, the most successful iGaming companies are those that transform gameplay into something genuinely engaging. Soft2Bet is one such company — a global iGaming technology leader that has spent nearly a decade rewriting the rules of online gaming and sports betting, delivering immersive player experiences at scale.
Founded in 2016 and now home to over 100 employees, Soft2Bet has grown from an ambitious start-up into an award-winning powerhouse across multiple regulated markets worldwide. Operating as both a B2B supplier and a B2C operator, the company provides turnkey platforms, cutting-edge gamification, and fully licensed gaming brands to players and partners across the globe.
What Is Soft2Bet? The iGaming Technology Company Behind the Innovation
Soft2Bet was founded in 2016 by CEO Uri Poliavich, who set out with a clear vision: to transform the iGaming sector through next-generation products and groundbreaking player experiences. Under Poliavich’s leadership, the company rapidly gained traction across regulated markets, earning recognition from the industry’s most prestigious awards bodies — including EGR, SBC, SiGMA, and the Global Gaming Awards.
Today, Soft2Bet operates across two core business pillars:
- B2B: Supplying iGaming operators with fully customisable turnkey platforms, player account management systems, gamification solutions, sportsbook integration, and managed services
- B2C: Operating a portfolio of player-facing iGaming brands across regulated markets in Europe and North America
Supporting more than 20 languages and 70+ payment methods, the company is built for genuine international reach — serving a diverse audience across 11 jurisdictions under 19 active licences.
MEGA: Soft2Bet’s Award-Winning Gamification Solution
Launched in 2023, the Motivational Engineering Gaming Application — known as MEGA — is Soft2Bet’s flagship innovation and one of the most decorated products in the modern iGaming industry. It is important to understand that MEGA is not simply a technical engine; it is a complete solution that delivers measurable, real-world value for both operators and their players.
Designed for seamless integration with any casino or sportsbook operator, MEGA combines flexible rewards, intelligent bonus triggers, and advanced user segmentation to create deeply personalised player experiences. The platform’s impact has been independently verified and is significant:
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
Key Features of the MEGA Solution
- Customisable gamification — including avatars, collectibles, and city-building mechanics that create highly immersive retention loops
- Flexible operator control — operators select which gamification engines to activate, tailoring the experience to their specific player demographics and market
- Advanced user segmentation — personalised rewards and bonus triggers driven by individual player behaviour data
- Dynamic retention strategies — designed to increase player lifetime value and drive sustainable revenue growth
MEGA was honoured with Product Launch of the Year at the 2025 Global Gaming Awards EMEA — one of the most respected accolades in the industry — underscoring the platform’s genuine market impact.
Soft2Bet’s B2C iGaming Brand Portfolio
Soft2Bet operates a diverse portfolio of consumer-facing iGaming brands, each built around a distinct theme, localised language support, and a curated game selection designed to resonate with players in specific markets.
- Betinia — Denmark and Sweden
- Campobet — Denmark and Sweden
- Tooniebet — Ontario, Canada
- Quickcasino — Sweden
- Don.ro — Romania
Each brand is designed to feel genuinely local — from language and payment options to game selection and UX — ensuring players in each territory receive a relevant, immersive experience. With continued market expansion planned, the portfolio is expected to grow further in the coming years.
B2B Operator Solutions: Turnkey iGaming for Partners
For operators looking to launch or scale an iGaming business, Soft2Bet positions itself not merely as a vendor, but as a true long-term partner. Its comprehensive B2B offering covers every stage of the operator journey — from platform build to day-to-day operations.
The core B2B solutions available through Soft2Bet include:
- Frontend Customisation — Tailored user interfaces built to match each operator’s brand identity and audience preferences
- Casino Integrated Solution — Access to over 12,500 games from hundreds of top-tier providers, with more than 1 million live events hosted annually
- Sportsbook Integrated Solution — Competitive sports betting infrastructure for markets demanding best-in-class wagering
- MEGA Gamification Solution — Full integration of the award-winning player engagement and retention platform
- Player Account Management (PAM) — Advanced back-office tools for managing player accounts, data, and behaviour analytics
- Managed Services — End-to-end operational support covering customer care, risk management, and regulatory compliance
- Payments Integration — Connections to 70+ payment methods and providers, ensuring seamless transactions across markets
By combining flexibility, deep regulatory expertise, and proven technology, Soft2Bet gives operators everything they need to launch compliantly, grow efficiently, and retain players effectively.
Soft2Bet Invest: A €50 Million Fund for iGaming Innovation
In July 2024, Soft2Bet took a significant step beyond its core product business with the launch of Soft2Bet Invest — a dedicated €50 million iGaming innovation fund. The initiative is designed to provide both financial backing and strategic business support to entrepreneurs and early-stage companies operating in the iGaming and casual gaming sectors.
The fund’s stated mission is to foster the next generation of innovators, offering mentorship, investment, and industry connections to help promising ideas scale into successful businesses.
The initiative earned swift recognition from the industry. In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe — an accolade recognising entities that have made a meaningful impact through technical innovation, mentorship, and investment in the gaming industry.
Licensing, Compliance, and Responsible Gaming
Regulatory compliance is not an afterthought at Soft2Bet — it is central to how the business operates. The company currently holds 19 licences across 11 jurisdictions, including key regulated markets such as:
- Denmark
- Ontario, Canada
- Romania
- Sweden
Dedicated internal teams specialise in responsible gaming, fraud detection, and compliance, ensuring adherence to all applicable regulatory requirements. Soft2Bet is regularly audited by multiple gaming authorities, and the company proactively implements safeguards that go beyond minimum regulatory obligations — promoting safe, sustainable gameplay for all users across its platforms.
Awards and Industry Recognition
Soft2Bet’s commitment to innovation and leadership has been recognised repeatedly by the iGaming industry’s most prestigious institutions, including EGR, SBC, SiGMA, and the Global Gaming Awards.
- 🏆 Executive of the Year — Uri Poliavich, 2025 Global Gaming Awards EMEA
- 🏆 Platform Provider of the Year — 2025 Global Gaming Awards EMEA
- 🏆 Product Launch of the Year — 2025 Global Gaming Awards EMEA (for MEGA)
- 🏆 Outstanding Contribution to Gaming 2024 — SiGMA East Europe (for Soft2Bet Invest)
- 🏆 iGaming Sword Award 2023 — Turnkey Supplier of the Year
The triple win at the 2025 Global Gaming Awards EMEA — spanning leadership, platform, and product launch — is particularly notable, placing Soft2Bet among an elite group of companies to achieve recognition across all three categories in a single year.
Soft2Bet at a Glance: Key Facts and Figures
- Founded: 2016 by Uri Poliavich
- Team size: 100+ employees
- Active licences: 19 licences across 11 jurisdictions
- Flagship innovation: MEGA gamification solution (launched 2023)
- Games portfolio: 12,500+ titles from hundreds of providers
- Live events: 1 million+ annually
- Languages supported: 20+
- Payment methods: 70+
- Innovation fund: €50 million via Soft2Bet Invest (launched July 2024)
- B2C brands: Betinia, Campobet, Tooniebet, Quickcasino, Don.ro
Add as a preferred source