Thatchers is no longer the official cider of Glastonbury Festival.
Mallets, a new brand from the Showerings Cider Mill in Shepton Mallet, will be sold at 110 bars across the festival this summer. The company is part of the Brothers Cider family.
The Mallets website says Mallets Original is: “a thirst quenching medium dry apple cider forged from the juice of freshly pressed bittersweet apples selected from our Somerset orchards”.
Mallets will be available at Glastonbury as a 5% ABV draught and in 4.5% ABV 440ml cans.
Cider Today reported the company has signed a four-year partnership with the festival. Mallets also produce a 4% ABV dark fruit blend with blackcurrant and blackberry flavours.
Showerings managing director, Matthew Showering, said: “We are honoured to return to Glastonbury once again with our ‘Cider for Gods’, Mallets.
“We have been part of the festival for more than 20 years, having introduced Brothers cider to Glastonbury back in 1995, so the festival holds a special place in our hearts.
“We have worked extremely hard perfecting Mallets and this latest deal is testament to its quality; we can’t wait for the Glastonbury community to try it!”
Glastonbury founder Michael Eavis said: “We feel it’s very important to have a local producer of cider at the festival, showcasing some of the best cider Somerset has to offer. Mallets is produced just a stone’s throw from the festival and we’re really looking forward to working with them.
“It tastes great and I’m sure our cider drinkers will love it. It’s already going down very well in the village Working Men’s Club!”
Insider Media reported in 2016 that Thatchers had renewed its agreement with Glastonbury for “the next five years”.
However, Martin Thatcher of Thatchers has now said: “We’ve had a great time working with Glastonbury Festival over the past few years and we’ve become good friends with Michael and Emily Eavis.
“This year we won’t be there as the official cider to the festival, as partnerships like this do always change.
“We’ll be there in spirit though and if you’re lucky enough to have tickets, we wish everyone a fantastic time.”
Main image credit: Mallets / Jason Bryant