Coventry-born, London-based alternative artist Loveday has released an OnlyFans-exclusive music video for her sex-positive single ‘Taboo’, with the full uncensored version debuting on the platform at 7PM GMT today (30th October). A censored YouTube version is available now, marking a bold collaboration between the emerging artist and the subscription platform known primarily for adult content.
The release comes ahead of Loveday’s debut EP Don’t tell ur mum, which drops on 14th November, followed by a headline launch show at The Vagina Museum in London on 12th November. By joining OnlyFans, Loveday follows trailblazing artists including Shygirl, LSDXOXO, Kate Nash, and Brooke Candy who have used the platform for artistic and sex-positive expression beyond traditional music industry channels.
‘Taboo’, produced and co-written by award-winning artist and producer charlieeeee (credits include Fred again.., RAYE, and MNEK), fuses intimate breathwork, Billie Eilish-esque sonic textures, and ferocious drum and bass drops into a visceral anthem of queer desire. The steamy visual features unapologetic soft-core content celebrating sapphic desire without censorship or compromise, with rich, decadent aesthetics that refuse to shy away from the physical reality of queer lust that society still labels as taboo.
Beyond the video premiere, Loveday will use OnlyFans to share behind-the-scenes content, connect directly with fans, and offer insight into her journey as a rising artist, utilising the platform’s livestreaming capabilities and Spotify integration to build deeper connections with her community. “This collaboration with OnlyFans is about so much more than just releasing a video,” Loveday explains. “It’s about reclaiming platforms that have been stigmatised, and showing that sex work, sexuality, and art can coexist beautifully. OnlyFans allows me to share my work without censorship, which feels radical and necessary.”
The partnership arrives at a crucial cultural moment, following Kate Nash’s viral ‘Butts For Tour Buses’ campaign which saw the indie icon join OnlyFans to fund her touring costs, sparking widespread conversation about artist income and platform economics. As Nash told NME, “The music industry could really learn from the sex industry” when discussing boundaries, control, and fair compensation. With streaming services paying artists as little as £0.003 per stream and touring costs skyrocketing while venue fees stagnate, emerging artists are increasingly turning to alternative revenue streams.
“We’re in a cost of living crisis, and platforms like Spotify are sucking the industry dry,” Loveday continues. “Artists have always been resourceful – we’ve always found ways to survive and create. OnlyFans is just the latest chapter in that story, and I’m proud to be part of destigmatising it.” Like Nash’s campaign, Loveday’s OnlyFans partnership highlights the creative and financial agency artists can claim by embracing platforms outside traditional music industry structures, offering both financial sustainability and complete creative control.
Already a viral phenomenon, Loveday has exploded across social media with over 10 million views on TikTok and Instagram through her guitar covers with a twist, amassing 6 million likes on TikTok alone and building a rapidly growing following of 150,000 across platforms. Inspired by the likes of Nia Archives, Biig Piig, Maribou State, and Nova Twins, Loveday’s transfixing, tenacious and unpredictable live performances establish her as one of the UK’s most exciting emerging artists, combining carefully tailored visuals, unhinged comedy skits, and rave-fuelled energy that transforms venues into safe spaces for sexual liberation.
With ‘Taboo’ and its boundary-pushing OnlyFans premiere, Loveday proves she’s not just an exciting new talent but a necessary voice for a generation of artists reclaiming power, pleasure, and creative freedom on their own terms. Tickets for the debut headline show at The Vagina Museum on 12th November are available now.
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