Tappit, the global payment ecosystem for events, sports stadia and venues, has today launched a new fund created to support the festival sector. Festival organisers from across mainland Europe, UK, North America & Middle East can apply for a grant from the £100,000 fund via Tappit’s website until 23.59 on 29 November 2019, with those successful receiving funds and access to Tappit’s technology to help improve the fan experience, empower organisers and support the sustainability of the festival sector.
End-to-end solution for festivals
For its festival and event clients, Tappit empowers organisers and promoters through a unique end-to-end solution that includes cashless payment, ticket scanning and integration, voucher mechanics, white-label payment apps, RFID and event analytics. These features enhance live event experiences, providing organisers with customer insights and data that are unavailable through other payment methods. Organisers are able to improve customer experience and loyalty through understanding fan behaviours and increase profitability through faster transactions, reducing the risk of theft and operational savings.
The company has recently added new safety features too, such as safety wristbands that securely store attendees’ emergency contact details. Organisers can scan the wristband to see the contact information for an attendee’s parent, guardian or friend if they require help, first aid or other emergency assistance. Its new Yellow Card system also helps keep fans safe, allowing event and bar staff to restrict alcohol purchases across the festival site for attendees that may be drinking to unsafe levels or who are underage.
Any festival can apply, and those interested in applying should have a clear plan, be open to using cashless technologies and be keen to improve their fans’ experience. The fund is the first that Tappit has launched, but the company plans to continue it into 2021 pending its success to further support and sustain festivals.
Jason Thomas CEO, Tappit said of the new fund: “It can take some festivals up to five years to see a profit and many don’t make it this far. At the same time though, grassroots festivals are the lifeblood of the festival ecosystem. They help create the stars of the future and provide much-needed diversification across the live music and arts industry, and the Tappit Festival Fund is our way of championing their cause and purpose.
“There is huge potential for festivals to succeed if they understand what their fans need, know how to maximise the customer experience as well as keeping an eye on the bottom line and we want to help festivals better understand these things through this fund and our technology. As a business heavily involved in the festival space, it’s important that we do what we can to make the industry thrive and ensure the sustainability and future of these important events.”
For more information or to apply for the Tappit Festival Fund, please visit: https://tappit.com/tappit-festival-fund/