The UK’s festival season is officially underway after Download Festival took place in Donington over the weekend, attracting over 75,000 music lovers.
As the ticket holders unpack their bags and catch up on some much needed rest and recuperation, new insight reveals how much booze rock fans enjoyed over the weekend.
Thirsty work?
In partnership with supplier specialists Treasure Services Group, awareness campaign Generation Logistics is lifting the lid on how much beer music fans at Download got through this year, and how it all got there in the first place.
160,000 pints – or nearly 500 bath tubs¹ – according to Generation Logistics. This is one of the most boozy festivals of the country, beaten only by Glastonbury at a thirst-quenching 1.2million pints.
Which festivals order the most beer?
It is no doubt that attending Download is thirsty work for music lovers, with organisers coordinating its annual order of 160k pints of beer. With one tanker holding 53,000 pints, that means three tankers travelled to Donington to quench the thirst of this year’s ticket holders.
Download Festival is followed by Isle of Wight at 100,000 pints, and TRNSMT/V Festival at 90,000.
So, how does the beer get there in the first place?
Getting the tankers from A to B is certainly no mean feat. There’s an endless amount of hours that go into planning and organisation, as well as the actual transportation itself.
Treasure Services Group, one of the key suppliers for UK festivals, transports beer from over 76 different UK breweries to each festival via lorry. To make sure that the beer doesn’t spoil, the drinks cannot be delivered any earlier than one to two days before the festival bars open for service.
The company uses specialised tankers, some of which are compartmentalised to allow up to three types of different beers to be transported at once. They’re insulated and chilled as much as possible before they set out on the road to ensure the beer is kept at the optimum temperature.
Bethany Windsor, Programme Director at Generation Logistics, commented: “When music lovers are enjoying a nice beer at their favourite festival, it’s unlikely that they will stop to think about how it all got there in the first place! Something that may seem as simple as having a stocked bar for a festival requires months of careful planning and consideration by an entire team of skilled logistics professionals working round the clock to ensure stocks never run out – the true hidden power of the sector.
“At Generation Logistics, our aim is to raise awareness of the breadth of careers available to young people within the logistics sector. Who knows, if you join the sector, one day, you may even be on hand to help facilitate the transportation of beer to thirsty festival goers!”
For more information on how beer is transported to festivals, please visit: generationlogistics.org/news-and-blog/the-story-of-festival-beer
For those who may be unsure of which career path to take, you can take this quiz to see which role could be fitting with your future: generationlogistics.org/find-your-future
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