First round on us: VICE giving away free beer this weekend

16th May 2019 Off By

VICE’s beer brand, Old Blue Last Beer (OBLB), is heralding the approach of summer and gig season with the launch of a ‘tall boy’ version of its trademark gold can. To accompany the launch, OBLB is releasing a brand new ad campaign, which features actor and writer Matt King (Peep Show, Bronson).

As part of the launch OBLB will be heading to six pubs in six cities around the UK – including, London, Birmingham, Brighton, Bristol, Manchester and Nottingham – and buying the first round to all guests as part of its “First Round On Us” initiative.

To redeem people will first need to sign up with their full name and email at www.oldbluelast.beer/666. They can then go to the participating pub from 6pm on Friday 17th May,  give their name and show the confirmation email to the OBLB rep to receive their free beer.

The participating venues are:

London – The Hawley Arms
2 Castlehaven Rd, Camden Town, London NW1 8QU

Brighton – The Mesmerist
1-3 Prince Albert St, Brighton BN1 1HE

Bristol – The Love Inn
84 Stokes Croft, Bristol BS1 3QY

Birmingham – Sunflower Lounge
76 Smallbrook Queensway, Birmingham B5 4EG

Nottingham – Bodega
23 Pelham St, Nottingham NG1 2ED

Manchester – Bunny Jackson’s
1 Jack Rosenthal Street, Manchester M15 4RA

Since launching nationwide in October 2017 the 5% ABV ‘hazy golden lager’, has been available in standard 355ml gold cans. It is now introducing a new 473ml can to the UK market.

The new SUPERCANS increase capacity by 33%, giving people more time to enjoy the pleasures of the long sunny days and nights ahead.

This product innovation comes from learnings in the NYC market where the larger format cans soon became ubiquitous across gigs, clubs and dive bars — because let’s be honest, spilling your pint gets annoying.

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